Instead of that tape, the winner will be the person who runs the longest. Racers are chased by a catcher car, which starts slowly and gradually speeds up. When racers are passed by the car, their time is logged and they are out, free to enjoy the rest of the race off their feet.
The race starts at 11am UTC/ 12pm GMT on May 3, 2015. And finishes … well, who knows?
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