Hershey\u2019s Is Making Reese\u2019s Cups Made Entirely Out of Peanut Butter Filling

It was a game-changer when Hershey’s released Chocolate Lovers and Peanut Butter Lovers cups that gave us more of what we love in the candy. If you chose the Peanut Butter Lovers side during its limited releases in 2019 and 2020, then this news is for you. The new Reese’s Ultimate Peanut Butter Lovers gives you 100% of your favorite part of the candy.

These new cups are the most extreme peanut butter version in all of the its 90-year history. You won’t find any chocolate here, because they’re made up of a peanut butter candy-flavored shell on the outside, with the same Reese’s peanut butter you know and love on the inside.

Now we know what you’re thinking: Why not just eat a spoonful of peanut butter and call it a day if that’s all you want? Well, you should know that Reese’s has their own special peanut butter stuffed in each cup, and you won’t find the peanut butter candy shell in your cabinet. So no, it’s not the same as a spoonful of peanut butter!

The Reese’s Ultimate Peanut Butter Lovers Cups will begin rolling out at retailers nationwide beginning in early April 2021. The limited-edition cups will come in standard (1.4-ounce, $1.09), king size (2.8-ounce, $1.79), and miniatures (9.3-ounce, $4.09).

“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” Margo McIlvaine, Reese’s brand manager, said in a press release. “The frenzy that comes with changing an icon like the Reese’s Cup is real — but you can still enjoy the classic plus get more peanut butter flavor with a new option that’s every peanut butter lover’s dream!”

According to Hershey’s, the Reese’s brand has “a few more tricks up its sleeve in the upcoming weeks” for peanut butter lovers. Sorry, chocolate lovers, this is our time.

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