LONDON — Procter & Gamble is reviving Oriental Therapy, a premium Chinese herbal medicine-inspired skin-care brand, weeks before the 618 shopping festival, an online event set up by JD.com to rival Tmall’s Singles’ Day.
First launched in 2013, Oriental Therapy, roughly translated into oriental seasonal methods, is positioned between Olay and SK-II, and its products are based on skin’s different needs during the four seasons. It’s believed that Oriental Therapy will fill the gap P&G has in its beauty offering in China and help drive its growth. However, the brand disappeared from sale until now, with P&G giving no specific reasons why it was discontinued.
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