Aim high: Foundation may be the one makeup product you should spend a little more money on. Department-store brands often contain high-tech anti-aging ingredients. Their formulas are perfectly blended (no lumps or frosting-like consistencies), which allows for a smoother, more even finish, and “they contain specially coated pigments that help the foundation adhere better to the skin, creating a weightless feeling,” says cosmetic chemist Ni’Kita Wilson, vice president of Cosmetech Laboratories.
The foundations you’ll find in the aisles of your local chemist might not offer the same level of anti ageing ingredients, but that’s not to say they aren’t good.
Watch your tone: To find a hue that matches your complexion, use your skin tone as a guide: “If you have cooler undertones (meaning your skin has hints of red, blue, or pink), look for shades with the word cool in the name,” advises Sheriff. If your skin has warmer undertones (hints of yellow or orange), look for the word warm on the product label.
Put it to the test: A shade that appears to be custom blended when it’s on the back of your hand may look clownish when it’s on your face. Instead of testing it on your hand—which tends to be slightly darker than your face— swipe a bit onto your collarbone, which is a closer colour match.
CHOOSE THE CORRECT FORMULA
DRY SKIN
COMBINATION SKIN
NORMAL SKIN
APPLY RIGHT
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