Andy Rah had the right recipe for megahair care launches during his more than 13 years in the industry in roles with Macadamia Beauty, Flawless Beauty (with Gabrielle Union), Tigi/Unilever and L’Oréal. But in his new job as chief executive officer and founder of Sauce Beauty, he’s literally invading the kitchen for inspiration.
“I wanted to do something on my own that marries two of my passions — I love to cook, and I love hair care,” Rah said. The result is Sauce Beauty, an eight-item assortment of hair products featuring ingredients like Greek yogurt, avocado and coconut water. Sauce launches exclusively in a two-foot department at Sally Beauty on Oct. 1. Following that, hopefully Sally will extend its footage, Sauce will launch on its own web site and with Amazon and Rah is planning a rollout to the mass market. “It is especially a good fit for upscale grocery stores,” Rah said. International expansion is also part of his plan.
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